Digital Printing
by Elements

What is Digital Printing?

Digital Printing by Elements is the first text ever to present in a single edition every useful piece of information for the daily use, aesthetic understanding and countless professional purposes of every form of digital printing.

Within its pages, rich with illustrations and practical diagrams, you will discover when it was born, how many types of printing exist, how they work, what can be done and how to get the best out of every project.

Digital Printing is an Art,
the Graphic Art of the twenty-first century.

But it is also a sophisticated technique rich in variables, tools and materials that deserves to be explored in depth.

How can art and technique be explained in a single context, preserving the creativity of the former and the precision of the latter? Simply by creating abridge between the scientific and human sides of digital printing.

This goal was achieved through the identification of the5 Elements of Digital Printing, which allowed me to develop anunified theory that is intuitive and useful in every context.

Mission

The book was conceived with the intention of providing a complete and accessible overview of the vast world of digital printing.

• Over the past twelve years I have collected technical information, personally following the major vendors and the most active converters.
• I have personally experienced every aspect of digital printing, going further than one might have expected.
• I have participated in publications, forums and industry events, experiencing great moments of growth but also disputes and misunderstandings, often due to inadequate or simply incomplete information.

«La fretta e la superficialità sono le malattie psichiche del ventesimo secolo, e più di ogni altro posto si riflettono nella stampa.»

Aleksandr Solgenitsin

Unlike the resources available so far, which consist almost exclusively of technical monographic and self-referential manuals, Digital Printing by Elementsaddresses the subject in its entirety, using accessible language and directly comparing technologies and practical solutions so that the reader can interpret them subjectively according to their own needs and personal background.

To this end, the numerous illustrations and hierarchical diagrams, analogies with more familiar technologies, and process analyses "by elements" come to the aid of the reader, for whom the only prerequisites are logic and a spirit of observation.

Digital Printing by Elements is neither a technical manual nor a computer graphics treatise, but represents a more human, direct and accessible approach to the common practice of digital printing at any level. Using a tried-and-tested teaching method, readers are invited to engage with, identify with, and explore every aspect of digital printing according to their own needs and background, building precise knowledge to be interpreted according to their own sensibility and experience.

Brief contents list:

• A brief history of digital printing
• How to prepare files for every type of project
• The importance of planning the viewing distance
• How many types of printer exist
• How to approach new technologies without fear
• How to handle different types of image
• What happens inside printers and why
• Inks for every occasion
• How to print on every type of material
• Finishing methods for prints
• Web references and glossary

Who it is for

The book is primarily aimed at university and post-secondary studentsin graphic design, communication and marketing, with an emphasis on the various solutions available and the creativity inherent in each of them.

By extension, the text is suited to a wider audience:

Finally, this book can be useful to the general public to understand and appreciate all those printed images that surround them every day and in every circumstance.